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If you’re a business owner in Perth trying to improve your online presence, optimising your Google My Business (GMB) profile for local SEO is your key to success. It helps you enhance your search rankings and attract your target audience.
In this article, we’ll explore the role of GMB in increasing your online visibility. We’ll also equip you with all the tricks you need to optimise your profile and skyrocket your sales! So, stick around!
Before we dive into why having a Google Business profile is a game-changer, let’s explain the importance of local search engine optimisation (SEO).
According to several sources, 46% of all Google searches have local intent. Plus, 72% of consumers end up visiting a store within just eight kilometres.
For that reason, targeting local customers can help bring in organic traffic and boost your conversion rates.
But what does this have to do with Google My Business? Well, here are three reasons why you need this platform in your local SEO strategy:
Optimising your Google My Business (GMB) listing works magic for your online presence.
Google prioritises GMB listings for search ranking, ensuring you pop up at the top of local results. That makes it a breeze for potential customers to spot your business.
And the best part? It’s optimised for mobile devices! That means more eyes on your business, which boosts your search visibility and increases organic traffic.
Having a rock-solid Google My Business listing isn’t just about search rankings—it puts your business front and centre on Google Maps too!
When potential customers hunt for products on the map, GMB listings are visible too. Typically, most profiles include the address, phone number, website, hours, and even cool photos.
This makes it easier for your target audience to reach out to you and find your business location.
Your GMB listing isn’t only for digital presence; it’s a powerhouse for customer engagement. It allows you to showcase customer reviews. These positive testimonials can boost your brand’s reputation.
However, this feature can be a double-edged weapon. That’s because clients can leave negative reviews as well. Of course, you can ask Google to remove them if they violate their policies.
Still, not all clients will have a positive experience. As a business owner, you need to remain professional and respond to criticism. Resolving these issues not only helps with damage control but also reinforces your credibility.
As mentioned earlier, optimising your Google My Business profile can affect your local SEO ranking and boost your online success. But how can you use it?
Here’s a step-by-step guide to help enhance your business’s visibility:
To set up your Google Business Profile, visit the website, sign in, and enter your business details. Verify via postcard or phone, and gain control over your profile for reviews and updates.
Now that you’ve created your GMB account, it’s time to add your company’s information. Ensure accuracy in your business details, including name, address, phone number, and website URL.
Additionally, when selecting the business category, be specific to enhance Google’s matching with relevant search queries.
Your business description is the gateway to your brand. So, make sure to provide a good first impression. To do so, craft a snappy, compelling description that showcases what makes you unique.
Additionally, leverage SEO tools to research relevant keywords and weave them into your profile.
A picture’s worth a thousand words, right? Well, on Google My Business, it can make a difference.
Boost your appeal by uploading high-resolution photos and videos of your business, products, and services.
Showcase your space and your team. However, keep the videos short and sweet, preferably under 30 seconds and smaller than 100 MB.
Reviews offer valuable insights, helping you understand customer preferences and identify areas of improvement.
For that reason, encourage clients to share their experiences on your Google Business Profile.
Respond promptly to both negative and positive reviews. This showcases your dedication to customer satisfaction.
Boost your local search presence by building high-quality backlinks. These online mentions from reputable sites enhance your profile’s authority.
Not only does that help drive organic traffic, but it also builds brand credibility with potential clients and search engine algorithms.
Stay on top of your game by keeping your Google My Business profile relevant. Whenever there’s a change in your business—events or new products—update your profile.
This ensures you’re sharing the most accurate information with your customers. Additionally, maintain consistency across all social media platforms to avoid confusing your clients.
If you want to elevate your online retail game, try integrating Google My Business with Shopify or other eCommerce platforms. All you need to do is link your Merchant account to them.
To increase your visibility, run Google Shopping Ads for your Shopify store. Using PPC can help boost your sales even faster than SEO campaigns!
If navigating all these tasks seems daunting, consider hiring Google Shopping management services. They can help optimise your Google listings and ads, increasing your click-through rates (CTR) and sales!
No SEO strategy is complete without analysis. Luckily, Google My Business offers many tracking features. It allows you to monitor key metrics, like the number of search results (impressions) and clicks.
You can also observe customer actions post-discovery—be it website visits, calls, or orders. These insights serve as a compass, helping you decide if your local SEO efforts are on point or need a strategic shift.
Optimising your Google My Business profile is a game-changer for local SEO success. It helps strengthen your online presence, increase exposure on Google Maps, and enhance reputation management.
By following our step-by-step guide, integrating your profile with other ecommerce platforms, and tracking your performance, you can ensure your business stands out!
If you’re looking for an expert team to help you with this journey, Webology’s SEO Perth services have your back. Contact us to elevate your online presence and boost sales today!
We are the only Australian SEO agency you will ever need!
We are the only Australian
SEO agency you will ever need!
“They were able to get us to page 1 on Google in a few months and keep us there. I highly recommend them to anyone looking to rank on Google and capture leads. The team is highly skilled and responsive”
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