We begin our content creation process with an extensive search analysis to identify trending topics, popular keywords, and competitor activity within your niche. This approach enables us to craft blog posts that address the specific needs and interests of your potential readers, ensuring relevance and engagement. Also, and most importantly, we actually talk to you and get to understand your business and the solutions you are offering to your prospective customers.

Our research team consults a variety of reputable sources, including your competitors, third-party search tools, industry reports, journals, expert opinions, and credible news outlets, to gather accurate and up-to-date information. This ensures your blog posts are well-informed, factually sound, and valuable to your audience.

Our writers are well-versed in SEO best practices since we are, first and foremost an SEO focused agency. Our team focuses on keyword optimization, proper heading structure, and meta tags. We strategically incorporate these elements into your blog posts to ensure they rank higher on search engine results pages and attract more organic traffic. What you’ll notice about our articles is that they follow a specific format that we’ve been perfecting for years to get the article to rank and get people on to your site.

Absolutely! Our team of writers prioritizes understanding your brand’s distinct voice, style, and values. By closely adhering to your brand guidelines, we create content that not only informs and entertains your readers but also reinforces your brand identity.

Yes, we’re committed to providing top-quality content that meets your expectations. If you’re not fully satisfied with the blog posts we deliver, we will gladly work with you to make any necessary revisions until the final product aligns with your vision.

Our turnaround time varies depending on the project scope and complexity. However, we prioritize punctuality and strive to deliver your content within the agreed-upon timeframe, ensuring your blog remains fresh and up-to-date.

GPT-4 is an advanced AI-driven language model that helps us generate creative, coherent, and contextually relevant ideas for your blog posts. By integrating GPT-4 into our process, we can efficiently produce high-quality content that captures your audience’s attention.

You’re more than welcome to use GPT-4 or any other AI writing tool yourself. What you will find is probably the best assistant you’ve ever had, however what you will not find is a ‘set-it & forget-it’ one click button that produces something you are happy posting to your site and putting your name on.

To modify a completely AI produced blog post to not only pass the human ‘smell test’ and be useful and offer a unique prospective to your audience takes about 90min to 120min, if you are well-versed in the technology, a good writer and have a background in SEO.

While we sometimes utilize GPT-4 to enhance our content creation process, our experienced writers and editors manually review, refine, and tailor each piece generated by the AI. This ensures that the final product is not only error-free but also perfectly aligns with your brand’s voice, message, and target audience.

We are cognizant of the fact this technology is new and although it’s very helpful and useful, it also has a tendency to ‘hallucinate’ (make up facts) and follow a certain, dry/bland format which is not something that prospective customers will find interesting enough to stick around your site.

Yes, our versatile team of writers and researchers is experienced in creating content for a wide range of industries and niches. We adapt our research and writing techniques to meet the unique requirements of your specific field, ensuring your blog posts are relevant and informative.

However, we are not experts in your business. You are. We can get you close to the finish line, however you will need to add important context and review the article. We are more than happy to post it directly to your site and an explicit waiver that you acknowledge that you are happy for us to do so.

We measure the success of our blog posts through measuring organic traffic, search engine rankings, engagement metrics (e.g., comments, likes, shares), and conversion rates. These metrics help us evaluate the effectiveness of our content and we make any necessary adjustments to it based on what the data tells us