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Web design trends change rapidly, leaving many business owners struggling to keep up. Without optimization for 2024’s SEO standards, your website risks plummeting in search engine rankings.
By crafting sites primed for the emerging SEO digital landscape, Perth companies can future-proof their online presence. This article will explore a wide range of key strategies to build SEO-ready websites in 2024.
Since we provide SEO services in Perth, who else can ensure your website keeps attracting high volumes of organic traffic this year and beyond?
2024 ushers in quite a few emerging trends. It’s wise to learn of them before creating a new website or changing up your current one. Below are the 2024 SEO trends you need to be aware of:
Google’s new generative AI search experience (SGE) delivers instant, AI-generated results to transform the search process.
Although SGE is still developing, prioritizing valuable content that directly answers user queries with expert analysis will be key to optimizing for this future search experience.
With over half of mobile searches resulting in zero clicks, getting top search rankings and featured snippets will become even more critical.
As such, you should diversify traffic sources through social media platforms and email. Make sure to optimize all content types for featured snippets as well.
Voice search continues to surge, making answer engine optimization (AEO) vital. Meaning, you need to structure content to directly answer common user queries, ensuring it’s readable and crawlable for AI assistants. Pro tip: Use voice search data in your content strategy.
Video or visual content is hugely powerful for SEO. So if you don’t have a youtube channel, consider starting one!
This way, you can include videos on your site. Remember to optimize with transcripts, subtitles, descriptive titles, and video sitemaps, too. Short, helpful videos engage users and provide visual aid to your content.
With mobile outpacing desktop, mobile-first indexing is now the norm. To keep up with the times, ensure your site is mobile-friendly. How so? Consider a responsive design, easy navigation, and quick loading times. That’s how you prioritize the mobile experience.
Keeping in mind the upcoming SEO trends, where do you begin designing your site to meet future SEO standards?
While you can easily consider the many SEO agencies in Perth to help out, including ours, here are the key highlights the website should cover:
Ensure cross-device compatibility with responsive design. Your blog posts should automatically optimize for any screen size – whether that is a phone, tablet, or PC screen. Mobile responsiveness is critical though, since more than 55% of site traffic comes off phone users.
Site speed is a significant ranking factor. No one wants to scroll through a site that lags behind, ruining their time there.
Improve speeds by compressing images, optimizing code, using caching tools, and minimizing redirects. Faster load times means a positive user experience and increases the chance of repeat users.
You want to expand your reach, right? Then, make your site accessible to all users through ALT image tags, ARIA labels, strong color contrast, and navigation shortcuts.
Here’s a golden rule: enhance SEO with schema markup that adds structured data. This helps search engines understand your content and display it prominently. So, use schema for FAQs, products, events, etc.
With mobile-first indexing, you’ll need a streamlined mobile UX. Use clickable elements, for instance, or consider minimal scrolling. Testing mobile site speed before launching is another great idea.
Case Study: True Blue Studies’ SEO Success in Perth
Perth-based True Blue Studies, a student visa and relocation service, serves as an exemplary case study of successful SEO implementation in the local market.
With Webology’s expertise, True Blue Studies underwent a transformational journey from having minimal online visibility to becoming a dominant player in the competitive international education sector.
Key Achievements:
So, what’s the next move here? What effective SEO strategies should you apply for optimal SEO success in 2024? Let’s take a look:
Long-form content over 1,000 words ranks well by offering comprehensive information. Write in-depth articles and pillar content tailored around target keywords. Bonus if you build a solid redirect of internal links and high-quality backlinks.
Embed relevant images, infographics, charts and videos in your content. Multimedia engages users and makes content more visually appealing. Optimize alt text while at it.
Avoid duplicating existing content and keyword stuffing. Offer something new and original that solves searchers’ problems. After all, insightful, useful content earns links and social shares.
Craft content that directly answers common user questions to secure featured snippets and meet user intent. These are SEO’s bread and butter. Use conversational language and bullet points when applicable.
Structure high-quality content for easy consumption by voice assistants. How? By using natural phrasing and optimizing for long-tail keyword questions. This also does wonders to your user experience.
Craft compelling, clickable headlines optimized for social shares. You should use power words that draw readers in and headings that compel them to read on.
Technical SEO is just as important as other SEO elements. For modern sites, consider the following when enhancing your domain authority and SEO strategy:
Structure your site logically with a click-depth of 3 or less. Avoid dead ends and ensure pages are connected through links – otherwise known as link building. That process includes getting rid of broken links and building backlinks from credible sources.
Concise, compelling meta descriptions summarize pages and entice clicks. Include target keywords naturally and keep descriptions under 160 characters.
Page speed metrics like TTFB and FCP impact rankings. Monitor your scores in Google Search Console and improve site performance. Consider tools like GTmetrix or WebPageTest to identify optimization opportunities.
Keeping up with SEO changes are vital since they’re continuously updating—and not just with the start of every year. To stay on track with them, take note of the following:
Use tools like Ahrefs, Moz and SEMrush to monitor your site’s rankings, backlinks and metrics. Identify issues to address promptly.
Track keyword rankings, traffic sources and user behavior in GA. Monitor changes monthly to identify new optimization opportunities.
Stay updated on SEO changes by subscribing to blogs, newsletters and resources. Continually educate yourself to adapt.
With SEO evolving rapidly, Perth businesses must remain agile and ready to optimize for the latest trends and algorithms. By designing mobile-friendly, fast loading sites with compelling multimedia content, you can future-proof your website for 2024.
Keep pace with voice search, video and structured data while providing in-depth resources. Monitor your site’s metrics and keep learning to nimbly adapt as search algorithms shift.
With smart SEO strategies tailored for 2024, your business can keep ranking highly in Perth and beyond.
We are the only Australian SEO agency you will ever need!
We are the only Australian
SEO agency you will ever need!
“They were able to get us to page 1 on Google in a few months and keep us there. I highly recommend them to anyone looking to rank on Google and capture leads. The team is highly skilled and responsive”
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info@webologyworld.com.au
+61 4 305 48509
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