of your customers in Perth
never scroll past
the first page
is the chance your website is
getting between zero and 10
visit a month in Perth
of your Perth based
customers searches starts
with Google
thatâs how much more traffic your
competitors in Perth get from SEO
than you generate from Social Media
of all your customers in Perth start
looking for you on a search engine
first
thatâs the sale conversion rate
your Perth competitors achieve
with SEO traffic
âWebology delivered 8x return on my ad spend & helped me reach new customersâ
Weâll cut the bullsh*t and save you the boring details … actually the boring details are what makes you, and us money. You need a clear menu and have it linked in a well thought out way. You need an XML sitemap to tell Google youâre fresh and clean. You need to get rid of duplicate content. You need structured data that tells search engines in Perth what youâre all about. You need A+ core web vitals. You need HTTPs protocols. Your URLâs need to be clean and structured. You need to crawl your site to check for errors. You need canonical tags and you need to optimize your images for Perth.
Keywords are words that help your website show up on search engines. These words should match what people type when they look for something online. As SEOs, we find topics related to your website and list keywords for each topic. Then we use tools like Google Ads or AHREFâs to see how popular these keywords are. We also check what keywords your competitors use. Next, we pick keywords that are âhigh-value / low-competitionâ to make your content plan.
Keywords are words that help your website show up on search engines. These words should match what people type when they look for something online. As SEOs, we find topics related to your website and list keywords for each topic. Then we use tools like Google Ads or AHREFâs to see how popular these keywords are. We also check what keywords your competitors use. Next, we pick keywords that are âhigh-value / low-competitionâ to make your content plan.
A good content strategy is the cornerstone of your Search Engine Optimization fixes to get your site to the top of the rankings. We do this by focusing on your target audience. Who are they? What are they looking for? Can you provide them with the answers theyâre looking for? We pinpoint your strategy by studying your competitors, what they got right and what theyâre lacking. We then select our keywords after our keyword analysis and create the appropriate content, use it to optimize your pages and then track and measure the results.
We use analytics as a way to measure how well (in terms of rankings) your website is doing on search engines. Analytics helps us see what people are looking for on your website. It helps us find out how they found your website and what they do when they are on it. Using analytics helps us improve your overall SEO by showing us what works and what doesn’t. After all, you can’t manage if you’re not measuring.
Linkbuilding is how we get other websites to link to your website. This is how Google originally âworkedâ when it was created in 1997. When other sites link to you, Google gives your site more âauthorityâ and trusts it more. But these sites also need to be trustworthy (i.e, a link from abcnews.com.au is better than crap.com.au/). We build links by reaching out to other websites, businesses and forums to promote your website. Your site has to have something worth linking too though (hint: good and helpful content that offers a unique insight helps a lot).
We realize youâll hate this answer, but … it depends.
At Webology, the cost of our SEO varies depending on a variety of factors, including the specific services being provided here in Perth, the scope of the project, and the needs and goals of your business.
To make it simpler, think of your Perth based business as a car and us as your mechanics. You want your current car to run faster or more efficiently or to look better. That might mean new tires, a new paint job, adding a turbo-charger, building a custom spoiler or adding Apple Car Play. The mechanic may sit with you to discuss the options available to you based on the age, make, condition and model of your car and then build the price from there.
Itâs not a perfect analogy, but itâs pretty damn close to how digital agencies work.
And just like mechanics, there are good ones and bad ones. Ones that lie, ones that are honest and everything in between.
We work with you to develop a customized SEO strategy for Perth and Western Australia that aligns with your budget and marketing objectives. We do this by offering you a range of services that compliment your SEO plan so that we can build a sales machine in Perth for you that never sleeps.
We can provide a quote for the specific services in Perth or a combination of all of the above based on your business goals and of course, budget.
We understand that cost is an important factor for businesses of all sizes in Perth, and we strive to provide competitive pricing for the value that we offer. If you’re interested in learning more about our services and pricing, we would be happy to discuss your specific needs and goals and provide you with a quote here in Perth, Western Australia.
Yes of course! We believe that communication is the main pillar for your SEO project success in Perth. If we are all on the same page, we will end up with a successful project.
We will work with you to understand your business goals here in Perth, Western Australia and use these as our base in the decision making process every step of the way.
Before we do anything, weâll sit down with you and discuss what your business objectives are and then help you design your customized marketing plan that fits within your budget.
We also provide you with regular updates as well as detailed (yet easy to read) reports that will keep you informed of the progress on your project or campaign. Providing you with these reports will help us (and you) measure our progress and incorporate your feedback so that we can continue to optimize our process to help you get the results that you wanted from us in the first place.
We understand that trust is at the core of any business relationship but especially when youâre looking to start a new relationship here in Perth and especially if youâve previously worked with other agencies that have not delivered on their promises.
Our goal is to provide you with far more value than what you pay for. This is why for some (but not all) clients, we put our money where our mouth is and stand behind our results by offering you guaranteed results or your money back.
You might roll your eyes at the âsome, but not allâ comment but working with different people in different businesses in different industries means that no two projects or campaigns are the same.
Once weâve done our homework, only then are we able to provide you with money-back guarantee on delivering results for your SEO project in Perth.
Yeah so do we!
However, as someone much smarter than us once said: âthere are no secrets in life, just hard workâ.
What this means is, there is no magic bullet, no lottery ticket, no âfast-trackâ, to using digital marketing to grow your sales. Just a lot of hard work, experiments, iterations, improvements and continuous optimization to get visitors to your business and convince them your product or service will provide them with more value than what you are selling it for.
If you put a gun to our head (please donât) and forced us to provide you with a timeline, weâd (very nervously) provide you with some rough estimates for each channel:
The range is wide because of the many factors weâre including to cover everyone who might be reading these words. Including the size and nature of your business, the competitiveness of your industry and the effectiveness of the marketing campaign we create for you in Perth.
Both of those strategies also include a lot of work on your site itself, so add a few weeks, up to a few months (depending on the size of your site) for our âPersuasion Rate Optimizationâ templates to work. SEO and PPC can only work if your business is ready to convert visitors to customers in Perth.
Yes, we really do guarantee our results and yes, there is a big-fat catch.
The catch is that we can only offer you a money-back guarantee depending on our analysis of the size and nature of your Perth business, the competitiveness of your industry and the effectiveness of the marketing campaign youâve already been implementing (or not implementing)
In some cases, after our analysis (or audit) we may guarantee results or your money back. Or we might not even charge you until we generate results. We may also extend an offer for you to only pay us on a per lead basis.
There are many guarantees we can and do make. But there is no one-size fits all. When you come across guarantees like that, it means one of two things. Either the person or company making that guarantee is lying, or theyâre not that bright. So be wary of blanket guarantees.
If you want to learn more about how our guarantees work for your Perth business or more on how to spot a good guarantee vs. a bad one, read more here.
So while we can’t guarantee specific results right here, one guarantee we can make upfront is that we will always do our best to deliver measurable results for your Perth business to succeed through our digital marketing efforts.
Didnât we answer this already in the question: âHow Long Will This All Take Until I Generate Sales?â
Well, if you weren’t able to read our response, here we go again.
Our SEO efforts will take anywhere from six to eighteen months to work. Weâve worked with Perth based businesses who have started generating results in as little as 6 weeks and weâve also worked with West Australian clients who only started to see results after 8 months.
The wide range is due to several factors. First, each business and/or client has a different definition for âresultsâ. Your goal might simply be âmore trafficâ to your Perth based site and for others it might be inquiries for services. Other clients see results as sales generated from organic traffic.
On top of how you wish to define your results, we must also factor in the size and nature of your business in Perth, the competitiveness of your industry and the effectiveness of the marketing campaign we create.
Finally, and probably most importantly the âhow long does it take to workâ question is also contingent on your actual website. Is it built to convert West Australian visitors into paying customers? It it optimized for generating Perth based inquiries or selling products and services? As the saying goes, you can lead a horse to water, but you canât make it drink.
If we build your site for you using our Persuasion Optimization process, then we can say with a higher degree of confidence that you will have a digital business that converts visitors into customers. If you insist on hiring us just for SEO and donât want us to touch your site, then we can only help you with traffic and youâll have to handle the âlast mileâ to convert those visitors into customers.
Yes we can create SEO content. We specialize in creating SEO optimized blog posts.
Why only blog posts? Weâve found they are the best bang-for-your-buck investment in terms of traffic generating content that you can invest in today. Visitors prefer learning about your products and services through blog posts far more than through your website. No one likes being âsold toâ but unfortunately we all have to sell something to make a living.
A blog post is truly the best of both worlds. Itâs friendly, non-sales-type of content that educates visitors on a topic that you (should) be an expert in. 70% of people would rather read a blog post than an ad. Not only do blogs increase traffic to your site by more than 434% but sites that have blogs give you almost 70% more leads than sites without blogs. This is because more people (almost 3/4 of people surveyed) would rather read a blog post than an ad.
Another and probably more important factor is Artificial Intelligence. As the world adopts GPT-4, Bing Chat and Google Bard, the algorithm in these hybrid search/output models will prioritize natural language and long-tail keywords over short, abrupt key-word stuffed content thatâs created for contents sake.
When you hire us to create content for your business, we start with a deep-dive into high value, low competition topics within your industry / field that people are searching for. Specifically we look for topics that donât have a great answer yet. We then use our in-house screening tool to rank these topics based on the likelihood of having them rank in search engines, if they should be a âStaple Postâ or âResponse Postâ and the potential for the post to bring in traffic.
And yes, we realize that using GPT-4 and other A.I. Writing Tools is âfasterâ. We use them too however we use them for research and outlines rather than spitting out generic articles. Using GPT enabled tools as an assistant is far more effective than attempting to use them to âdo it for youâ.
Finally, we then write the posts for you and ensure they are SEO-optimized with relevant keywords. All you need to do is edit for context and your in-house expertise.
* Yes, we know fine print sucks. We canât guarantee results for everyone. Give us a call and weâll see if you qualify.
âTheir reports are great, beautiful and explain how SEO works and what our expectations should beâ