Unless you’ve been living in a cave in Antarctica for the past 10 years, you’ve probably figured out that the world has gone smartphone bananas.
I’ll spare you grandpa’s speech about needing a mobile-friendly website. Chances are, you already have one.
But why stop there?
It’s estimated that by 2022, the number of people using a mobile device will be around 5 billion. That’s more than half of the world’s population. Which means brands are looking for new ways to stand out on the small screen.
Mobile apps are quickly becoming one of the most powerful marketing tools for any business or brand.
One common misconception is that apps are only for startup companies. Not true. Today, apps are used by just about every business you can imagine; from mom n’ pop stores to multi-million dollar brands that have been around forever.
Apps provide a convenient and interactive way to communicate and engage. There’s just so much more functionality and user-friendliness (is that even a word?) that apps can offer over most mobile websites.
For example, apps can:
New research from a Texas university shows that branded mobile apps and websites can be crucial for retailers and other companies.
Not only can they increase the engagement with their customers, but also lead to higher sales because as a result. At the same time, due to their ease of use, apps can increase the rate of returns (although the increase in sales outweighs the return rates.)
In fact, studies have shown that retail apps drive approximately 33% more purchases and increase spending by 37% compared to customers who use the company’s website instead.
Push notifications, which are typically used to send alerts, reminders, and updates to mobile apps, are an effective way to connect with current users and prospects.
Some of the benefits of push notifications include:
People don’t buy when they’re frustrated or confused. Because apps are easier to use than websites, they encourage more sales. Apps are typically:
The easier your app is to use, the more engagement, usage and sales you’ll generate.
On the flipside, if your app is poorly designed and hard to use, it will be deleted and likely never reinstalled again. It’s critical to get it right the first time.
With 5 billion people accessing the internet on their mobile devices today, it makes sense to offer the most mobile-friendly solution to potential customers.
Whether it’s to contact customer services, reorder your subscription, browse new products in store, or play a game that’s closely linked to your product or service, your app, business and brand will make it easier for people to engage with your business and brand.
Imagine having your logo and branding colours in people’s faces every single day, multiple times per day?
That’s the power of having your app installed on someone’s phone. It’s right there, staring back at them, reminding them about your brand and creating brand affinity that major companies pay millions for each year.
Through push notifications, greater visibility, gamification and exclusive rewards, you can use an app to increase customer loyalty and spending significantly.
As you can see, apps are a brand’s best friend today. And those who aren’t embracing the app movement are missing out on a lot of money.
Apps aren’t just for startups or creative companies. Apps make browsing, buying, contacting and engaging with businesses easier than ever.
In a world where convenience is king, building an app for your business could be one of the smartest investments you’ll make.
Whether it’s a straight up shopping app for your store, or something far more creative, if you have a business, there’s an app for that 🙂