Here’s How Much Money Your Store Is Losing Without An App In 2022

Posted by Ghazi Jeiroudi on August 25, 2023

Unless you’ve been living in a cave in Antarctica for the past 10 years, you’ve probably figured out that the world has gone smartphone bananas.

I’ll spare you grandpa’s speech about needing a mobile-friendly website. Chances are, you already have one.

But why stop there?

It’s estimated that by 2022, the number of people using a mobile device will be around 5 billion. That’s more than half of the world’s population. Which means brands are looking for new ways to stand out on the small screen.

The answer is mobile apps. And if you haven’t got one, your business is probably losing money.

Mobile apps are quickly becoming one of the most powerful marketing tools for any business or brand.

Myth: Apps are only for startups.

One common misconception is that apps are only for startup companies. Not true. Today, apps are used by just about every business you can imagine; from mom n’ pop stores to multi-million dollar brands that have been around forever.

What’s to love about an app, anyway?

Apps provide a convenient and interactive way to communicate and engage. There’s just so much more functionality and user-friendliness (is that even a word?) that apps can offer over most mobile websites.

For example, apps can:

Send push notifications
Collect customer data
Offer special deals
Provide the consumer with a truly interactive experience that’s faster, better looking and easier to access than most websites.

Without an app, your brand is losing money.

New research from a Texas university shows that branded mobile apps and websites can be crucial for retailers and other companies.

Not only can they increase the engagement with their customers, but also lead to higher sales because as a result. At the same time, due to their ease of use, apps can increase the rate of returns (although the increase in sales outweighs the return rates.)

In fact, studies have shown that retail apps drive approximately 33% more purchases and increase spending by 37% compared to customers who use the company’s website instead.

5 ways an app can boost your sales

1. Push notifications

Push notifications, which are typically used to send alerts, reminders, and updates to mobile apps, are an effective way to connect with current users and prospects.

Some of the benefits of push notifications include:

Encouraging user engagement
Increasing sales
Encouraging customer loyalty

2. Better user experience

People don’t buy when they’re frustrated or confused. Because apps are easier to use than websites, they encourage more sales. Apps are typically:

Designed to look good on mobile devices.
Faster loading
Have fewer ads than most websites.

The easier your app is to use, the more engagement, usage and sales you’ll generate.

On the flipside, if your app is poorly designed and hard to use, it will be deleted and likely never reinstalled again. It’s critical to get it right the first time.

3. Mobile friendly.

With 5 billion people accessing the internet on their mobile devices today, it makes sense to offer the most mobile-friendly solution to potential customers.

Whether it’s to contact customer services, reorder your subscription, browse new products in store, or play a game that’s closely linked to your product or service, your app, business and brand will make it easier for people to engage with your business and brand.

4. Always visible.

Imagine having your logo and branding colours in people’s faces every single day, multiple times per day?

That’s the power of having your app installed on someone’s phone. It’s right there, staring back at them, reminding them about your brand and creating brand affinity that major companies pay millions for each year.

5. Rewards and loyalty.

Through push notifications, greater visibility, gamification and exclusive rewards, you can use an app to increase customer loyalty and spending significantly.