Google Ads is a powerful tool for businesses looking to sell their products and services in as short a time-frame as possible. With over 40,000 Google searches made every second and over 2 million websites on the Google Display Network, it’s an essential platform for successful marketing strategies. However, your competitors are also using it, and they might be doing it better than you are.
To beat your competitors, you need to have experts on your side. Webology can help you create customized campaigns that give you a competitive edge over your competitors. We’ll help you conduct keyword research, understand your target audience, and create compelling ad copy. We’ll also provide regular monitoring and analysis of your campaigns to ensure they’re optimized for success.
The number of daily
searches on Google
The % of users that Google
can show your Ad too
The average ROI for every
$1 you spend on Ads
65% of users click on Ads
that have commercial
This is the increase in your
brand awareness Ads can
The % control of your Ads
campaign you have at all
Ranked #1 in less than
Of all site traffic is SEO
Generated for every
$1 spent on Ads
We doubled Google Ad
sales in 60 days
Increase in Google Ad
traffic in 60 days
All 19 keywords in less
than 6 months
Increase in organic SEO
Six keywords in the # 1
position on Google
Return on monthly
Every major keyword on
Page 1 in < 12 months
Position of most difficult
keyword from #98
Property manager inches it's way to replacing expensive ads with cost effective SEO
Of all traffic is
within 4 months
Increase in total clicks in
less than 6 months
Capturing market-share in a competitive market face challenging economic headwinds
Of all traffic is SEO
generated in < 6 wks
On Page 1 within six
Average time spent on
site from SEO traffic
Inquiries generates in
< 60 days
On Page 1 within the
first 60 days
Eleven keywords ranked
#1 on Google in < 60 days
Increase in organic
visibility in < 60 days
Growth in number of
clicks in < 60 days
Seven keywords ranked #1
on Google in < 60 days
in first 6 months (PPC)
from a baseline of 0
Brand new website
Four KW’s ranked on
Page 1 in < 60 days
Growth in impressions
in < 60 days
Growth in organic clicks in
< 60 days
UAE based Al Nasr Technical Trading Agencies
is a leader in oil & gas products supply
Increase in ranked Keywords
in < 6 months
Increase in organic
traffic in < 6 months
In referring domains in
< 6 months
We do our best to understand your business needs and market situation. We will ask you about your goals, budget, industry, competitors, target audience, and unique selling proposition. We will also audit your website and online presence. Next, we’ll conduct keyword research to find relevant and profitable keywords for your products or services.
Next we use various tools and methods such as Google Keyword Planner, Google Trends, competitor analysis, and brainstorming to find keywords that have high search volume, low competition, and high conversion potential. We also group keywords into themes and match them with the appropriate ad types.
We start with experiments on different aspects of your ads such as ad copy, landing pages, extensions, bidding strategies, competitor keywords, dynamic search ads, broad match keywords, and audience targeting + demographic data. Testing helps us find out what works best for your audience and goals.
We can measure the results of these tests using metrics such as impressions, clicks, conversions, cost per click (CPC), return on ad spend (ROAS), etc. Some of the benefits of testing are: Improving your ad relevance and quality score, Increasing your click-through rate (CTR) and conversion rate (CVR), Reducing your cost per acquisition (CPA) and increasing your profit margin , Gaining insights into your customers’ preferences and behavior, Staying ahead of your competitors and industry trends
We set up tracking and analytics tools to measure and optimise the performance of your campaigns. We use tools like Google Analytics, Google Tag Manager, Google Ads Conversion Tracking, etc. to collect data on how your ads are performing in terms of impressions, clicks, conversions, cost-per-click, return on ad spend, etc.
We then use this data to identify what is working well and what needs improvement. We also use this data to test different variations of your ads and landing pages to find the best combination for your goals.
We use a combination of automated bidding, location-based bid modifiers, advanced keyword strategy, personalized messaging, remarketing lists for search ads, ad testing, and cross-channel campaigns to help you reach more potential customers, increase conversions, and maximize your return on ad spend. We have the experience and expertise to make your Google ads work for you.
We will analyze your data and tailor your ads to match your goals and audience preferences. We will also leverage other channels like email marketing, social media, video, etc. to create a consistent and engaging message across all platforms that can boost your brand awareness and loyalty.
Although you might skip the ads (as do 94% of all people on Google do) and even though 96% of people ‘distrust ads’ in general, if you do Google Ads right, you will generate sales and a positive ROI on the Ad spend.
Google Ads are a fast and effective way to generate sales through paid ads. They are essentially the first few results you see on Google when you search for something, only there is a small “Ad” tag next to the result.
The problem with Google Ads is most people don’t know how to use the platform or hire agencies that are not better than they are.
Like SEO, Google Ads is also ‘gamed’. You need to know what you are doing otherwise you can waste a lot of money and time.
Suffice it to say, if you do no other research on PPC other than reading this FAQ and if you still insist on doing it yourself, the best advice we cn give you is to (1) don’t sell your product or service in the Ad, sell the ad itself and (2) never send traffic from an Ad to your homepage. You can thank us later.
To find out more about why Google Ads work and why you should used them in combination with SEO and your overall marketing strategy, read more here.
So if you saw the answer to Question 11 “What Are Google Ads?” you’d assume since 94% of people skip the Ads, that leaves only 6% of all traffic that click on Ads and that sucks right?
Not really. 6% of hundreds, but more likely thousands and even tens of thousands of search queries is a lot of clicks. This technically means that yes, people do click on Ads. However that does not mean 6% of all traffic will click on your Ad. It’s more likely around 2% or less of all people that see your Ad will actually click on it.
Your next question may be “Well, do Google Ads work?”. The answer again is yes. If your Ads Campaign is set up properly (i.e, by pro’s like Webology) then you will get traffic to your site, we can just about guarantee it (once we set it up and test and then run it).
Google Ads is a great way to get a surge in visitors to your site. If your site is optimized to persuade visitors to convert into customers, then you will be off to the races.
One thing to remember is that once a PPC campaign ends, the traffic will also end unless you have a good SEO strategy in place. As the name suggests, with Google Ads, you ‘Pay Per Click’ and once you stop paying for clicks, the clicks through to your website will end.
Maybe you shouldn’t hire an agency for your Google Ads or maybe your shouldn’t be doing PPC at all. This all depends on the goals you have in mind, the industry you are in, the audience you are targeting and what your budget is.
We also want to be clear, while you can run a Google Ads campaign yourself, it’s not as easy as it looks. Yes, you can watch hours of Youtube videos on what to do, and you’ll be quite decent after you do and start experimenting. However you won’t be getting the best bang for your buck. Far from it. We’ve been down the PPC rabbit hole and every campaign we’ve taken over from novices and even so-called “professional” agencies have required a lot of work to fix and optimize.
Hiring a Google Ads agency can help you optimize your campaigns and get the most out of your investment. This means a clear return on investment for your Ads. A Google Ads agency like Webology can help you with keyword research, ad copywriting, landing page design, bid management, conversion tracking, reporting, and more.
There are a ton of factors to consider when choosing a Google Ads agency. Some things to consider are experience, certifications, portfolios, projects, reviews, pricing, communication style, and alignment with your goals. You should also us (or other agencies) some questions to evaluate our (or their) expertise and approach.
What are some questions to ask a Google Ads agency? Some questions to ask a Google Ads agency are:
The cost of hiring a Google Ads agency depends on a number of factors such as the size and complexity of your campaigns, the scope of services provided by the agency, the level of experience and expertise of the agency staff, and the type of pricing model they use. Some common pricing models for Google Ads agencies are:
There are many different variations of the above, but the most common is a flat fee. Obviously that’s what we prefer however there is good reason. Multiples or %’s change and fluctuate. There is a point where the Ad Spend might be so small but the work to create/manage the ads has not changed. The opposite is always true, you can’t scale the management fee forever as the Ad-Spend grows. This makes both, at some point, unfeasible.
For performance based contracts the main issue is the product or service you are selling. We are a digital agency. We can drive traffic to your site, and we can do our best to convince them to click that button to buy, sign-up or anything else.
Although you want a clear-cut black/white answer, none exists. It depends on your industry, competition, target audience, goals, budget, bid strategy, ad quality, landing page experience, seasonality, etc.
However there are some general guidelines on what to expect:
1- You should start seeing impressions (how often your ads appear) and clicks (how often people click on your ads) within hours or days after launching your campaigns.
2- You should start seeing conversions (how often people take actions that you want them to take after clicking on your ads) within weeks or months after launching your campaigns.
Apart from that, there is not much else we can promise.
There are a few ways to track your performance to see if the money you are investing is working for you and your campaign.
Some best practices for creating effective Google Ads campaigns are:
Some common challenges or problems with Google Ads are:
There are a lot of challenges when using Google Ads, however for every challenge there is a solution or way to cope.
Some common challenges or problems with Google Ads are:
* Yes, we know fine print sucks. We can’t guarantee results for everyone. Give us a call and we’ll see if you qualify.