Although you might skip the ads (as do 94% of all people on Google do) and even though 96% of people ‘distrust ads’ in general, if you do Google Ads right, you will generate sales and a positive ROI on the Ad spend.

Google Ads are a fast and effective way to generate sales through paid ads. They are essentially the first few results you see on Google when you search for something, only there is a small “Ad” tag next to the result.

The problem with Google Ads is most people don’t know how to use the platform or hire agencies that are not better than they are.

Like SEO, Google Ads is also ‘gamed’. You need to know what you are doing otherwise you can waste a lot of money and time.

Suffice it to say, if you do no other research on PPC other than reading this FAQ and if you still insist on doing it yourself, the best advice we cn give you is to (1) don’t sell your product or service in the Ad, sell the ad itself and (2) never send traffic from an Ad to your homepage. You can thank us later.

To find out more about why Google Ads work and why you should used them in combination with SEO and your overall marketing strategy, read more here.

So if you saw the answer to Question 11 “What Are Google Ads?” you’d assume since 94% of people skip the Ads, that leaves only 6% of all traffic that click on Ads and that sucks right?

Not really. 6% of hundreds, but more likely thousands and even tens of thousands of search queries is a lot of clicks. This technically means that yes, people do click on Ads. However that does not mean 6% of all traffic will click on your Ad. It’s more likely around 2% or less of all people that see your Ad will actually click on it.

Your next question may be “Well, do Google Ads work?”. The answer again is yes. If your Ads Campaign is set up properly (i.e, by pro’s like Webology) then you will get traffic to your site, we can just about guarantee it (once we set it up and test and then run it).

Google Ads is a great way to get a surge in visitors to your site. If your site is optimized to persuade visitors to convert into customers, then you will be off to the races.

One thing to remember is that once a PPC campaign ends, the traffic will also end unless you have a good SEO strategy in place. As the name suggests, with Google Ads, you ‘Pay Per Click’ and once you stop paying for clicks, the clicks through to your website will end.

Maybe you shouldn’t hire an agency for your Google Ads or maybe your shouldn’t be doing PPC at all. This all depends on the goals you have in mind, the industry you are in, the audience you are targeting and what your budget is.

We also want to be clear, while you can run a Google Ads campaign yourself, it’s not as easy as it looks. Yes, you can watch hours of Youtube videos on what to do, and you’ll be quite decent after you do and start experimenting. However you won’t be getting the best bang for your buck. Far from it. We’ve been down the PPC rabbit hole and every campaign we’ve taken over from novices and even so-called “professional” agencies have required a lot of work to fix and optimize.

Hiring a Google Ads agency can help you optimize your campaigns and get the most out of your investment. This means a clear return on investment for your Ads. A Google Ads agency like Webology can help you with keyword research, ad copywriting, landing page design, bid management, conversion tracking, reporting, and more.

The cost of hiring a Google Ads agency depends on a number of factors such as the size and complexity of your campaigns, the scope of services provided by the agency, the level of experience and expertise of the agency staff, and the type of pricing model they use. Some common pricing models for Google Ads agencies are:

• Multiple or Percentage of ad spend: The agency charges a multiple or a percentage of your monthly ad budget as their fee. This depends on the budgets.
• Flat fee: The agency charges a fixed amount per month or per project regardless of your ad spend.
• Performance-based: The agency charges based on the results they deliver such as leads, sales, conversions , etc

There are many different variations of the above, but the most common is a flat fee. Obviously that’s what we prefer however there is good reason. Multiples or %’s change and fluctuate. There is a point where the Ad Spend might be so small but the work to create/manage the ads has not changed. The opposite is always true, you can’t scale the management fee forever as the Ad-Spend grows. This makes both, at some point, unfeasible.

For performance based contracts the main issue is the product or service you are selling. We are a digital agency. We can drive traffic to your site, and we can do our best to convince them to click that button to buy, sign-up or anything else.

Although you want a clear-cut black/white answer, none exists. It depends on your industry, competition, target audience, goals, budget, bid strategy, ad quality, landing page experience, seasonality, etc.

However there are some general guidelines on what to expect:

1- You should start seeing impressions (how often your ads appear) and clicks (how often people click on your ads) within hours or days after launching your campaigns.

2- You should start seeing conversions (how often people take actions that you want them to take after clicking on your ads) within weeks or months after launching your campaigns.

Apart from that, there is not much else we can promise.

There are a few ways to track your performance to see if the money you are investing is working for you and your campaign.

• Google Ads dashboard: This is where you can see an overview of your campaign statistics such as impressions, clicks, conversions, cost, etc. You can also customize your dashboard to show the metrics that matter most to you.
• Google Analytics: This is a free tool that allows you to measure and analyze your website traffic and user behavior. You can link your Google Ads account to your Google Analytics account to see how your ads drive traffic and conversions on your website.
• Conversion tracking: This is a feature that allows you to measure how many people take actions that you want them to take after clicking on your ads, such as filling out a form, making a purchase, calling your business, etc. You can set up conversion tracking by adding a code snippet or tag to your website or app.
• Reports: These are detailed documents that provide insights into various aspects of your campaigns such as keywords, ad groups ads, audiences, locations, devices, etc. You can create and download reports from the Reports section in your Google Ads account.

Some best practices for creating effective Google Ads campaigns are:

• Define your goals and target audience: Before you start creating your campaigns, you should have a clear idea of what you want to achieve and who you want to reach with your ads. This will help you choose the right campaign type, network bidding strategy, and ad format for your business. This is a very important step and one you should spent the longest time on. You want to really know your audience and you’ll want to do a lot of research first.
• Conduct keyword research: Keywords are the words or phrases that people use to search for products or services like yours on Google. You should conduct keyword research to find out what keywords are relevant, popular and profitable for your industry and use them in your campaigns.
• Write compelling ad copy: Your ad copy is the text that appears on your ads and entices people to click on them. You should write compelling ad copy that highlights your unique selling proposition, benefits, and call-to-action. You should also include keywords in your ad copy to match the user’s search intent.
• Optimize landing pages: Landing pages are the web pages that people land on after clicking on your ads. You should optimize landing pages by making sure they are relevant, fast-loading, and easy-to-navigate. You should also include clear and persuasive headlines, subheadlines, images, videos, and forms that encourage users to take action.
• Test and improve: You should always test and improve your campaigns by experimenting with different variables such as keywords, ad copy, landing pages, bids, budgets, etc. You should use tools such as split testing, responsive search ads, dynamic search ads, etc. to create multiple variations of your ads and see which ones perform better.

Some common challenges or problems with Google Ads are:

• High competition: Depending on your industry and location, you may face stiff competition from other advertisers who bid for the same keywords or target the same audience as you. This can drive up the cost per click (CPC) and lower the return on investment (ROI) of your campaigns. To overcome this challenge, you should focus on finding niche keywords or audiences that have less competition but high relevance and intent for your business. You should also optimize your quality score by improving your ad relevance, landing page experience, and expected click-through rate (CTR).
• Having low conversion rates or high cost per conversion: This means your ads are not convincing enough or your landing page is not optimized for conversions. A possible solution is to use compelling ad copy, clear call-to-action, relevant keywords, and landing page best practices to increase your conversion rate and lower your cost per conversion.
• Getting calls or clicks from irrelevant or unqualified leads: This means your ads are not reaching your target audience or they are not clear about your offer. A possible solution is to use negative keywords, location targeting, ad extensions, and call tracking to filter out unwanted traffic and improve your ad relevance.
• Showing ads for unrelated or negative search queries: This means your ads are triggered by keywords that are not related to your product or service or that have a negative connotation. A possible solution is to use negative keywords, match types, and search terms report to exclude irrelevant or harmful queries and improve your quality score.
• Receiving few impressions or low ad rank: This means your ads are not showing up often enough or they are showing up in low positions on the search results page. A possible solution is to increase your budget, bids, quality score, ad relevance, and expected click-through rate to improve your ad rank and visibility.

There are a lot of challenges when using Google Ads, however for every challenge there is a solution or way to cope.

Some common challenges or problems with Google Ads are:

• Search campaigns: These are ads that appear on Google’s search engine results page (or SERP) when a person uses Google to look up something related to your product or service. They are text-based ads that match your keywords with the user’s query. They are good for reaching people who have high intent to buy or learn more about your offer.
• Display campaigns: These are ads that appear on websites within Google’s Display Network, which consists of millions of sites that partner with Google to show ads. They can be image-based, video-based, or text-based ads that target your audience based on their interests, demographics, or online behavior. They are good for building brand awareness and reaching people who may not be actively searching for your offer.
• Shopping campaigns: These are ads that showcase your products with images, prices, and ratings on Google’s Shopping tab or SERP. They are good for e-commerce businesses that want to drive more sales and traffic to their online store. They require you to set up a Google Merchant Center account and upload your product feed.
• Video campaigns: These are ads that appear on YouTube or other video platforms within Google’s Display Network. They can be skippable or non-skippable in-stream ads that play before, during, or after other videos; bumper ads that play for six seconds at the end of other videos; outstream ads that play on mobile devices outside of YouTube; discovery ads that appear next to related videos; or masthead ads that appear at the top of YouTube’s homepage. They are good for engaging your audience with compelling stories and visuals.
• App campaigns: These are ads that promote your app across Google’s properties such as Search, Play Store, YouTube, Discover etc., They use machine learning to optimize your bids and creatives based on your app goals such as installs, in-app actions etc., They require you to set up a Firebase account and link it with your Google Ads account.