The world of web design moves fast. What might have been considered cutting-edge or user-friendly last year is already outdated and out of touch.
Web design is the process of creating a design solution for a website that balances visual hierarchy, functionality, and usability. The most important elements of website design are those that contribute to the overall functionality and usability of the site, such as the layout, navigation, and content.
A web designer must consider these elements and how they work together to create a cohesive and effective design. Code is also an essential part of web design, as it determines the functionality of the site and plays a role in its overall performance. While there are many free versions of web design tools available, it can be beneficial to invest in a paid design solution to ensure that the website has all of the necessary features and functionality. Ultimately, the goal of web design is to create a website that is visually appealing, easy to use, and serves the needs of the target audience.
If you’re looking for ways to refresh or create a website for your brand or business, check out our top 3 predictions for web design trends in 2023.
Oh, and for the record, some of these web design trends might not work for your business or brand. Some might even be a huge mistake. But don’t worry, we’ve also included the pros and cons of each web design trend so you can decide which is right for you.
Infinite-scrolling websites are becoming increasingly popular; we predict this trend will continue in 2023 and beyond.
Infinite-scrolling websites allow users to see more content without scrolling through the whole page. It also creates a more effortless user experience since responsive design is built-in as they can scroll through the content using their thumbs on mobile devices.
What do infinite-scrolling websites look like? Think Facebook, Twitter, and Instagram. But it’s not just for social media. You’ll often see these scrolling websites used for blogs and news articles, allowing users to quickly scroll through articles without loading a new page every time.
Many brands won’t need infinite scrolling websites, but if your website offers a blog, news, or a community, the infinite scroll could allow your visitors to engage more deeply with your content.
Video backgrounds were initially used in the late 1990s to promote a sense of personalization to customers. Today, businesses use them in their web design to stand out from their competitors and create an immersive experience for their website visitors.
A website background is the first thing people see when they visit your site. Therefore, turning it into a video is a great way to catch people’s attention.
Web designers love them, too, as they’re not expensive, easy to create, and can be changed anytime.
What makes a video background appealing?
However, many examples of websites have found success with video backgrounds, most notably Netflix and Instagram.
Adaptive websites are built with the idea that each user has a different screen size, device, or internet connection.
Unlike responsive websites that automatically adjust to the size of the screen, adaptive websites require different code for each type of device, giving each user their own customized experience.
This allows adaptive websites to serve content in the correct format, size, and color to appeal to visitors on different devices with different intent and interests.
Examples of adaptive websites include:
Web design is not easy because it requires creativity and knowledge in programming to produce an eye-catching, well-functioning, user-friendly website. That’s why web designers are in high demand.
If your’e like most people, you don’t have the time or skills to design your own website. Creating new and iterative web designs from scratch and learning (and adopting) best practices in UX design is a long process if you’re a novice. Thats why hiring a web designer can be a good option.
A web designer can handle the design process from start to finish, allowing you to focus on other aspects of your business. A good web designer will incorporate user expectations, usability tests and focus on a target audience.
A good web designer will also create a color palette and maybe even custom typography to produce aesthetically pleasing site content that incorporates standard design elements in an iterative process to maximize visual appeal to produce the ‘perfect’ UX design for your target audience.
One thing to watch out for is that many web designers use templates or themes (even free version ones they charge you for) to quickly create their websites without doing any of the hard work to come up with new UX design solutions for your target audience and re-using important elements from other sites that have nothing in common with yours and not incorporating any visual hierarchy.
There is also the issue of copyright infringement when using templates for web design, which could lead to lawsuits if you accidentally use someone else’s copyrighted material on your website via the template.
Whether you’re planning a new website development or thinking of ways to refresh your brand and online presence, these three web design trends could inspire a modern website that engages visitors on a whole new level.
Just remember, context is everything.
Not all trends will work for your brand, business, website, or objectives. Some of these web design trends could have adverse effects, as highlighted in the ‘cons’ above.
This is why it’s always a good idea to consult with a web design and web development agency; they will tailor trends and fresh ideas to suit your brand and achieve the correct goals for your website.