CRO stands for conversion rate optimization, even though we prefer ‘Persuation Rate Optimization’ both are the process of increasing the percentage of website visitors who take a desired action, like filling out a form, purchasing a product, or subscribing to your newsletter. CRO is important for your website because it can help you improve your user experience, generate more leads and sales, reduce your customer acquisition costs, and maximize your return on investment (ROI) from your digital marketing efforts.

You can measure your conversion rate by dividing the number of conversions by the number of visitors to your website or landing page. For example, if you have 100 visitors and 10 conversions, your conversion rate is 10%. You can improve your conversion rate by using various CRO tools and techniques, such as web analytics, heatmaps, surveys, user testing, landing page design, copywriting, A/B testing, multivariate testing, personalization, segmentation etc. It may sound daunting but it doesn’t have to be. Take a look at the list we’ve created for you and you can just go through it step by step to boost your conversions.

To optimize your website or landing page, you can use web analytics tools like Google Analytics or third party tools like Triple Whale to track and measure key metrics such as traffic sources and conversion funnel. Heatmap tools like Hotjar or Crazy Egg can show you where visitors click, scroll, and move their mouse, while survey tools like SurveyMonkey or Qualaroo can collect feedback from your visitors or customers. User testing tools such as UserTesting or UsabilityHub allow you to observe how real users interact with your site, and landing page design tools like Unbounce or Leadpages can help you create persuasive pages that follow best practices. You can also use copywriting tools like Hemingway App or Grammarly and techniques like PAS, AIDA, or FAB to write effective copy. Finally, A/B testing tools such as Optimizely or VWO and multivariate testing tools like Google Optimize or Adobe Target can help you compare different versions of elements and optimize for conversions.

A CRO audit and analysis involves a thorough evaluation of your website to determine the elements that affect your conversion rate. It helps to identify the strengths and weaknesses of your website and prioritize areas for improvement. The process includes setting measurable goals and tracking accuracy, identifying your target audience, analyzing visitor behavior, evaluating traffic sources, and prioritizing optimization opportunities. Tools like Google Analytics, surveys, heatmaps, user testing, and optimization software can be used to gather data and insights. The ultimate goal is to create a roadmap for improvement that will increase conversions on your website. Take a look at the list we’ve created for you and you can just go through it step by step to boost your conversions.

To design landing pages that convert it’s important to state your case and lead with action by solving people’s problems straightaway. We realize this might sound vague, but it’s the most important aspect of anything you do on your site. Your business exists to solve someones problem. Make them an offer they can’t refuse (really, work on it) and reduce friction by keeping your web forms simple. Designing with a mobile-first approach and avoiding too much information is also another key point. You want to at least start a conversation with your visitors and then analyze your traffic and device source so you know what to optimize. Following these best practices can help improve conversion rates on your landing pages.

A/B testing compares two versions of a web page or an element to see which one performs better. Multivariate testing compares multiple variations of multiple elements to see which combination performs better. Both methods require defining goals, creating variations, running experiments, and analyzing results. We realize there’s a lot of jargon in there, the gist of it is that in order to figure out how to fix or optimize your website we need to measure it’s conversion performance.

As mentioned in our last question/answer, data and analytics can help you understand your websites performance, your users behavior, pain points, and opportunities for improvement. You can use tools like Google Analytics, heatmaps, surveys, etc. to collect and analyze data and identify areas for optimization.

A hypothesis is a fancy word which essentially means a statement that predicts how changing an element or elements on your web page will affect your goals. You can create a hypothesis based on data, research, design, and measurement. You can prioritize your experiments based on the potential impact, ease of implementation, resources required, etc. Remember when we said you need to do some hard work? This is part of it. You have an idea what might work, you write it down, you break it into chunks that you can apply and then you implement each chunk (or all of them) and then you test and measure the results.

We know you’re going to hate this, but as with most things, the time frame for seeing results from CRO efforts depends on the complexity of the changes being made, the amount of traffic the website receives, and other factors. Some changes may show results immediately, while others may take several weeks or months to show a significant improvement in conversion rates. If we can measure it though, we can manage it.

The cost of CRO varies depending on the tools you use, the services you hire, the scope of your project, and the frequency of your testing. Lucky for you we don’t offer CRO as a specific service, we offer it in conjunction with our website development, SEO and PPC packages. The ROI of CRO depends on the value of each conversion, the increase in conversion rate, and the decrease in cost per acquisition. CRO can have a positive ROI if it leads to more revenue, more customers, or more engagement.